Top 10 Worries From Car Buyers
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New research highlights the top 10 issues customers worry about when buying a new car.
AutoTrader, an online marketplace for new and used vehicles, has produced a study asking 2,000 motorists about their biggest worries when buying a new vehicle.
The research suggests that 92% of Brits admit to being bad at haggling, whilst 89% said that they find haggling an uncomfortable and embarrassing experience. From buyers that do haggle, 38% admitted that they are not confident in their ability.
The Top 10 car buying worries among Brits |
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1 |
Having to haggle, negotiate and barter with someone on the price |
41% |
|
2 |
Hidden costs |
39% |
|
3 |
Worrying about making the wrong decision |
28% |
|
4 |
Having to wait a long time to actually receive the car after buying it |
25% |
|
5 |
Finding car terminology and jargon confusing |
23% |
|
6 |
The amount of time it takes to go through the process of purchasing |
21% |
|
7 |
Not properly understanding the financial options available |
20% |
|
8 |
Not knowing what questions to ask |
19% |
|
9 |
Not knowing the long-term running costs |
18% |
|
10 |
Conflicting reviews on cars |
16% |
In light of these findings, AutoTrader has introduced a 'contactless car vending machine' in London. The unit encases a Renault ZOE (Renault's all-electric hatchback) for £16,000 – equalling a saving of £6,470 over the Recommended Retail Price.
The idea behind the vending machine is that a vehicle available with a pre-haggled price and little dealer interaction might encourage more sales. This is supported by statistics which show that 68% of Brits think online car sales would make pricing more consistent and transparent.
A spokesperson for Auto Trader said: “Buying a brand-new car is an exciting experience, but it can often be tarnished by anxiety around haggling and knowing whether you’re looking at the right price.
“So today we’re showcasing a real-life version on what can be found on Auto Trader; brand new cars at transparent pre-haggled prices that you can drive away today.
“The only difference is that this Renault Zoe can be purchased at the touch of a card, testing London car buyers’ appetite for electric cars as well as a more instant purchasing future.”